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GET YOUR BRAND IN THE GAME

USA Basketball is one of the most recognized and respected sports organizations in the world. When you partner with USABF, you connect your brand to a global basketball leader, engage sports enthusiasts, and empower communities nationwide.

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CORPORATE SPONSORSHIP OPPORTUNITIES

USABF corporate sponsorships connect your brand with meaningful community impact while providing visibility across USABF’s network of supporters. Every sponsorship is customized to align with your company’s values, marketing objectives, and corporate social responsibility goals.

Jennifer talks to a group at Women in the Game

EVENT SPONSORSHIPS

Gain targeted exposure by sponsoring one or more signature events and experiences hosted by USA Basketball and USABF throughout the year. Event sponsorships provide opportunities to connect with passionate basketball fans, engage key stakeholders, and demonstrate your company’s commitment to growing the game for kids, women, and minorities.

ANNUAL EVENTS

  • NCAA Final Four Receptions:  Men’s and Women’s Championship celebrations
  • Community Takeovers:  Youth engagement events reaching underserved communities
  • Women in the Game Conference: Biannual women’s sports leadership summit
  • Torch Conference: Annual gathering for mentorship program participants, alumni, and young professionals

 

EVENT SPONSORSHIP BENEFITS

  • Logo placement on event materials and signage
  • Social media recognition before, during, and after events
  • VIP hospitality and exclusive networking opportunities
  • Employee engagement and volunteer opportunities
  • On-site activation space (select events)
A child smiles and holds up their new shirt

PROGRAM SPONSORSHIPS

Support USABF programs that align with your company’s corporate social responsibility priorities. Program sponsorships create sustained impact while building authentic connections between your brand and the communities you serve.

PROGRAM AREAS

  • Youth Basketball Programs: Camps, clinics, open gyms, and community initiatives teaching basketball and life skills to thousands of kids annually
  • #WinWithHer Initiative: Professional development and sports leadership programs designed to expand opportunities for young women in sports
  • Torch Mentoring Program:  Year-long mentorship connecting diverse students with USA Basketball leadership and senior staff

 

PROGRAM SPONSORSHIP BENEFITS

  • Multi-year partnership opportunities with sustained brand visibility
  • Naming rights and branded program elements (select programs)
  • Content and storytelling opportunities showcasing your impact

Featured Sponsors

AMC Theatres

AMC Theaters

Partner since 2024

During the Paris 2024 Olympic Games, AMC Theatres partnered with USABF to host watch party screenings of USA men’s and women’s games in Atlanta, Chicago, and Detroit. The partnership brought communities together to celebrate USA Basketball’s unparalleled Olympic success while raising awareness of USABF and its programs.

BSN Sports

BSN Sports

Partner since 2024

A multi-year partner of USABF, BSN Sports is a proud sponsor of the NCAA Women’s Final Four Reception and USABF’s #WinWithHer initiative, supporting women’s leadership development in the sports industry.

RIZE Sports

Rize Sports Complex 

Partner since 2022

Located in Leetsdale, PA, Rize Sports Complex is a USABF facility partner hosting a wide range of USA Basketball youth programs to serve the greater Pittsburgh community. The partnership brings high-quality basketball programming directly to young athletes across Western Pennsylvania.

OUR SPONSORS

A lineup of sponsor logos

Frequently Asked Questions

What is the difference between event and program sponsorships?

  • Event sponsorships focus on specific high-visibility events and provide concentrated brand exposure. Program sponsorships support ongoing initiatives and create sustained impact over time. For the greatest impact, we encourage a combination of both!

What are typical sponsorship investment levels?

  • Sponsorship opportunities are flexible and customized to fit your budget and goals. We offer packages ranging from event-specific partnerships to multi-year program sponsorships. Contact us at foundation@usab.com or call 719-590-4800 to discuss options.

Can we customize our sponsorship package?

  • Yes! In fact, we encourage it. Every USABF sponsorship is tailored to align with your company’s specific marketing objectives, CSR priorities, and budget parameters.

What kind of visibility will our company receive?

  • Sponsorship benefits vary by level and type but typically include logo placement on digital platforms and event materials, social media recognition, inclusion in supporter communications, and opportunities for on-site brand activation.

What is the timeline for activating a sponsorship?

  • We can often accommodate sponsorships on relatively short timelines for upcoming events, though we recommend planning 3-6 months in advance for optimal activation and marketing integration.