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Championing Women in Sport

While women have made significant progress toward achieving representation in the sports industry, barriers still exist at the collegiate and professional levels that prevent equal opportunity and advancement.

41% of women’s NCAA teams and only 6% of men’s NCAA teams have a female head coach

(NCAA Demographics Database, 2024-2025)

 

 

27% of executive roles at international sports federations are held by women

(Sports Integrity Global Alliance, 2023)

 

 

15% of NCAA team physicians are women

(National Library of Medicine, 2023)

A group of girls pose on the court

#WINWITHHER

USABF’s #WinWithHer initiative champions female sports leadership on the court and in the professional roles behind collegiate and professional athletics. In partnership with corporate sponsors and foundation partners, #WinWithHer increases female representation in the sports industry by creating professional development opportunities, networking events, and mentorship programs for young women pursuing careers in sports.

Women in the Game scholarship recipients pose on the stage

WOMEN IN THE GAME CONFERENCE

USA Basketball’s Women in the Game conference is a biannual leadership event where young women gain practical tools and career strategies to break into the highly competitive sports industry. Attendees network with and learn directly from top female professionals across college athletics, sports media, business, marketing, entrepreneurship, and more. They leave inspired, with actionable steps for achieving their career goals.

SCHOLARSHIPS & GRANTS

USABF awards full scholarship packages and registration grants for deserving young women to attend Women in the Game. In 2025, USABF provided 12 full scholarships to the spring conference and 30 registration grants to the fall conference so more women could attend this transformative event.

WHO CAN APPLY?

All young women ages 18+ who are interested in launching careers in the sports industry are encouraged to apply for Women in the Game scholarships and grants.

A Women in the Game speaker

CURRENT APPLICATION STATUS

Scholarship and grant applications for the next Women in the Game conference will open in early 2026. Check back for updates or subscribe to our monthly newsletter to be notified when applications open.

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Women in the Game Success Stories

Tamia

Tamia Willingham

2023 Scholarship Recipient

Director of Basketball Operations for Women’s Basketball, University of New Orleans

“The Women in the Game Conference truly reshaped my perspective as a young female professional. It reinforced the importance of showing up as my authentic self, which in turn creates a safe and trusting environment for the student-athletes I have the privilege to support and prepare for the next stage of their lives.”

Amanda

Amanda Golson

2023 Scholarship Recipient

Production Coordinator at TMRW Sports and TGL Golf

“The Women in the Game conference was one of the most empowering experiences I have had as a woman in the sports industry. Being surrounded by so many other like-minded, passionate, individuals was so fulfilling, and I am forever grateful to have had the opportunity to be in their presence.”

Machia

Machia Mullens

2025 Scholarship Recipient

Legal Intern with Hutchinson Black & Cook (Title IX Practice) and University of Colorado’s NIL Practicum

“My greatest takeaway was the value of persistence. During her session, Briana Weiss shared the effort and perseverance it took to become USA Basketball’s Women’s National Team Director. Her journey reminded me to stay committed to my goals, accept that the path may not always be linear, and trust that hard work pays off.”