Jennifer Lynne Williams is a distinguished sports leader known for her transformative impact. On May 25, 2021, she was proudly announced as the Chief Development Officer for the USA Basketball Foundation, a role that exemplifies her commitment to cultivating a culture of excellence and progress within the realm of basketball. In this capacity, she drives the comprehensive growth of the USA Basketball Foundation, pioneering an inclusive fundraising platform. Her efforts support diverse national team programs, youth development initiatives, and innovative programs spotlighting women and fostering social responsibility.
Notably, on July 20, 2022, Williams etched history by securing a monumental $3.5 million donation from the Tull Family Foundation. This landmark contribution stands as the largest gift to the USA Basketball Foundation since its inception in 2019, marking her prowess in resource mobilization.
With a distinguished career marked by groundbreaking achievements, Williams has consistently elevated the organizations she’s been a part of. Named as the director of intercollegiate athletics at Alabama State University (ASU) on October 10, 2018, she had previously served as the university’s interim athletic director and deputy athletic director, driving remarkable success during her tenure. While serving at ASU, the Hornets experienced an unprecedented 43 Southwestern Athletic Conference championships, three consecutive commissioner cups, and two conference academic awards for the highest GPA, all under her leadership.
Williams’ journey also saw her contribute significantly to North Carolina A&T State University, where she served as the associate athletic director for development and executive director of the Aggie Athletic Foundation from 2012 to 2016. Her pivotal role oversaw all giving initiatives for athletics, and she was instrumental in the institution receiving recognition as a model booster organization by the Council for Advancement and Support of Education (CASE).
In addition to the abovementioned positions, Williams also worked at DePaul University as the assistant director of development for athletics and worked in development and marketing for Women Leaders in College Sports (formerly the National Association of Collegiate Women Athletics Administrators).
Williams’ accolades and honors reflect her unwavering dedication to serving others and her positive impact on the sports industry. In 2018, she was named the Women Leaders in College Sports Division I (FCS) Executive of the Year. North Carolina Central University (NCCU) also recognized her as a 40-under-40 Class of 2016 honoree, celebrating her accomplishments across various domains.
A former athlete herself, Williams excelled as a four-year letterman and two-year captain in women’s basketball at the University of North Carolina at Chapel Hill. Her professional career began as a reporter for the Tar Heel Sports Network and production assistant for Fox Sports South.
Hailing from Detroit, MI, Williams holds a bachelor’s degree with a double major in journalism and African American history from North Carolina and a master’s degree in athletic administration from NCCU, where she graduated magna cum laude.
Her impact also extends to leadership positions; she was appointed to the NCAA Division I Council in 2018, where she actively participated on the Football Oversight Committee. She also held executive committee roles with the National Association of Athletic Development Directors (NAADD), Women Leaders in College Sports Board of Directors, NCAA Board of Governors Committee to Promote Cultural Diversity and Equity, Black AD Alliance, and the Black Coaches United Board of Directors.
Currently residing in Colorado Springs, CO, Williams finds her strength and support in her family – her husband, Valdez; daughter, Harper; and son, Jackson.
Williams’ journey stands as a testament to her unwavering dedication to propelling the world of sports forward, promoting inclusivity, and advocating for nothing short of excellence. Her innovative leadership remains instrumental in shaping the field of sports administration and forging paths in development that set new standards for the industry.