Championing Women in Sport
While women have made significant progress toward achieving representation in the sports industry, barriers still exist at the collegiate and professional levels that prevent equal opportunity and advancement.
41% of women’s NCAA teams and only 6% of men’s NCAA teams have a female head coach
(NCAA Demographics Database, 2024-2025)
27% of executive roles at international sports federations are held by women
(Sports Integrity Global Alliance, 2023)
15% of NCAA team physicians are women
(National Library of Medicine, 2023)
#WINWITHHER
USABF’s #WinWithHer initiative champions female sports leadership on the court and in the professional roles behind collegiate and professional athletics. In partnership with corporate sponsors and foundation donors, #WinWithHer increases female representation in the sports industry by funding professional development opportunities including scholarships and registration grants to the Women in the Game conference.
WOMEN IN THE GAME CONFERENCE
USA Basketball’s Women in the Game conference is a biannual leadership event where young women gain practical tools and career strategies to break into the highly competitive sports industry. Attendees network with and learn directly from top female professionals across college athletics, sports media, business, marketing, entrepreneurship, and more. They leave inspired, with actionable steps for achieving their career goals.
The Women in the Game conference will be coming to the University of California, Los Angeles on October 4, 2026. See details including the conference schedule and featured speakers here.
CONFERENCE REGISTRATION GRANTS
USABF is proud to award a select number of registration grants for women who are trying to break into the sports industry or who are working in entry-level sports roles to attend this transformative event.
WHO CAN APPLY?
All women ages 18+ who are interested in launching careers in the sports industry can apply for a Women in the Game registration grant. Applicants from Los Angeles and the surrounding areas are encouraged.
Apply Now
Women in the Game Success Stories
Tamia Willingham
2023 Scholarship Recipient
Director of Basketball Operations for Women’s Basketball, University of New Orleans
“The Women in the Game Conference truly reshaped my perspective as a young female professional. It reinforced the importance of showing up as my authentic self, which in turn creates a safe and trusting environment for the student-athletes I have the privilege to support and prepare for the next stage of their lives.”
Amanda Golson
2023 Scholarship Recipient
Production Coordinator at TMRW Sports and TGL Golf
“The Women in the Game conference was one of the most empowering experiences I have had as a woman in the sports industry. Being surrounded by so many other like-minded, passionate, individuals was so fulfilling, and I am forever grateful to have had the opportunity to be in their presence.”
Machia Mullens
2025 Scholarship Recipient
Legal Intern with Hutchinson Black & Cook (Title IX Practice) and University of Colorado’s NIL Practicum
“My greatest takeaway was the value of persistence. During her session, Briana Weiss shared the effort and perseverance it took to become USA Basketball’s Women’s National Team Director. Her journey reminded me to stay committed to my goals, accept that the path may not always be linear, and trust that hard work pays off.”